satisfice-(v.) A decision making strategy that attempts to meet criteria for adequacy, rather than identify the optimal outcome.

Thursday, April 25, 2019

The Newness

Hi everyone, it's been years

April in NYC for BeautyCon

After years of working in the gaming industry, I've decided to found my own startup in the beauty industry (which has been a longtime dream of mine). My cofounder Jenny and I have been fervently working on The Newness ( -- what will eventually be a welcoming, warm online community for beauty enthusiasts. We're currently doing tons of user research, hacking and shipping products, and constantly reiterating but it's been a blast so far.

I'm still active on my instagram, @youri, if you want to join me on this journey of mine.